PPC Summit in Chicago, NYC and LA

With all the hype out there over social marketing and the twitter phenomenon, it's important not to lose focus of the essentials. SEM and PPC are still very much alive in the world of online marketing tactics and should continue to be explored and researched. It's very evident in the statistics that are being released and talked about that everyone has some idea of what PPC ads are and what they look like. Engines are very concious about making sure that PPC ads, although paid placements, are still relevant to the consumer and speak to the language they in turn are speaking in their search. The days of buying up a gazillion keywords to market any message is OVER. 

I'm doing some research on conferences that should be considered for interactive marketers this year and the PPC Summit being held in Chicago, NYC and Los Angeles this year is on that list. Chicago in April, NYC in May and LA in September. http://www.ppcsummit.com/ It is a conference we are actively looking into and considering being part of. Although the art of the PPC message and the choosing the words to market may not be something we all need refreshers on, the WAY in which engines and web sites are offering their PPC ads and HOW they are offering them is changing and we need to stay ahead of the curve. Just wanted to pass along some good info I found. Check back soon for a list I am putting together of those top conferences for the rest of 2009. 

Until Next Time! :)

KC