I'm reading this new book, Guerrila Publicity (2nd Edition) and I can't stop. I'm almost done and I have learned more tips and insight in this book then I took away from any of the many other PR books I've read over the last year. I think we have all seen the benefits the internet gave to the PR professionals over the last decade but the rise of social networks has been the best gift we could have asked for. The groups you can join and the information you can spread across these networks is massive. Just this morning I joined a group on Facebook that caters to the PR business. Minutes later, I received a message asking me where I would be the first week of March...someone needed an active blogger and PR professional to attend an event and share with the world how great it was...too bad this event was across the country because I would have definitely done it. At this point, I'm having to dedicate one whole day out of the week (not to mention countless time on weekends) to be "social". And we thought Fridays were supposed to be date night...these days my Friday dates are all online. :)
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